This Decree provides for detailed enforcement of Commercial Law on trade promotion activities including sales promotion, trade fairs and exhibitions.

 Regulated entities

1. Traders doing sales promotion, including:

a) traders involved in the production and trading of goods or services conducting sales promotion directly or through distribution trader such as wholesalers, retailers, agents, franchisers and other distribution traders as regulated by laws.

b) traders that do sales promotion for goods or services of other traders under an agreement.

2. Traders directly hosting trade fairs and exhibitions, including:

a) traders holding trade fairs and exhibitions or organize trade fairs and exhibitions for other traders, traders, organizations and individuals participating in trade fairs and exhibitions, for instance, traders providing the service of launching trade fairs and exhibitions;

b) traders themselves hold the trade fairs and exhibitions or hire other traders to open trade fairs and exhibitions for their own goods or services.

3. Organizations and individuals engaged in commerce-related activities, entities entitled to do tradepromotion activities prescribed in Article 91 and 131 of the Commercial Law when doing tradepromotion activities must comply with regulations in this Decree and relevant law provisions.

This Decree comes into force on July 15, 2018.

For further details, please visit here