Article 1. Scope of regulation and subjects of application
1. This Circular details and guides implementation of a number of articles of Law on advertising and Government’s Decree No. 181/2013/ND-CP dated November 14, 2013, detailing implementation of a number of articles of Law on advertising, on legitimate documents, organization and operation of the Advertisement Appraisal Council and assignment of advertisement state management responsibility.
2. This Circular applies to Vietnamese organizations and individuals; foreign organizations and individuals participating in advertisement activities on Vietnam’s territory.
Article 2. Legitimate documents
1. Legitimate documents specified at Clause 11 Article 8 of Law on advertising include:
a) Result of market survey of organizations which are established and operate legally with function of market research;
b) Certificates or equivalent papers at competitions, exhibits with regional or national scale in which such products, goods or services have been voted and recognized to be “the first rank”, “the unique” “the best”, “number one” or phrases with the similar significance.
2. Time for using legitimate documents to prove the phrases “the first rank”, “the unique”, “the best”, “number one” or phrases with similar significance on advertisement products will be 01 (one) year from the day organizations or individuals are granted certificate or receive result of market survey.
3. On advertisement products must present fully, clearly, exactly name of legitimate documents specified at Clause 1 of this Article.
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